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Topic Hub · A safety system.

Communication.

Protocols, load and clarity in environments where a misread costs something.

Personalized feedUpdated · 2026-07-08

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The Standard on Communication

In high-stakes environments, communication is a safety system. Aviation and surgery learned that the hard way and built protocols; sport and business mostly still rely on volume.

What this field actually measures

Closed-loop communication

Message sent, read back, confirmed.

ReferenceStandard in aviation and operating theatres; associated with reduced error rates in team performance research.

Information load

How much a receiver can act on at once.

ReferenceWorking-memory limits are small — the classic estimate is around four chunks for active manipulation.

Shared mental model

Overlap in how teammates understand the task.

ReferenceMeasured by concept-mapping agreement; correlates with coordination quality.

Evidence & metrics

The published work behind the numbers above, and the public datasets you can open to check us. If a claim can’t be traced here, we don’t print it.

Citations

  1. Silent Messages / the misread 7-38-55 figures

    Mehrabian · 1971

    The often-quoted 7% verbal figure applies only to judging feelings from inconsistent single words — not to communication generally.

  2. Closing the loop: readback and communication error in high-risk work

    Patient-safety and aviation human-factors literature — Joint Commission / NASA ASRS analyses · 2004–present

    Structured readback and standardised handoff reduce miscommunication-driven errors in high-consequence settings.

Datasets

Still open

  • Which sideline and huddle protocols reduce error under fatigue?
  • How much does language load degrade late-game execution?
  • Can communication quality be measured without disrupting it?

What we won’t say

We will not equate more talking with better communication. Beyond a point they are inversely related.

  • VO-1Evidence before wit
  • VO-2Punch at claims, never at people
  • VO-3Say the uncertainty out loud
Read the Brand Voice Standard
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