Media Kit
What we publish, who it is for, the formats we offer, and how to reach us.
By Editorial Desk · 5 min read · Updated July 2026
Mission
2ND CITY STANDARD exists to create clarity. We publish standards-based editorial work on the games, ideas, and people that shape competition. Evidence before opinion.
What we publish
Second City Standard publishes evidence-led investigations, explainers and calculators on sports science, performance, data, applied science, discovery and Chicago.
Who it is for
It is written for general readers who want to understand why something happened: fans, coaches, students, teachers and anyone curious about the evidence.
Coverage
- Long-form Analysis on the games, ideas, and people that shape competition.
- Film Room — technical, tactical, and coaching-grade breakdowns.
- Historical context and evergreen investigations.
- Leadership, sports science, and human performance.
- Topics that adjacent audiences care about: technology, psychology, business.
Channels
The site is the source of truth. Every article expands into podcast, video, short clips, and social — and each channel is held to the same editorial standard.
Newsletter
A weekly editorial digest. Not daily. Not automated. Curated by the editor. Readers can subscribe by topic — Bears, NFL, MLB, Leadership, Science, Technology, Psychology, AI, History, and more.
Partnership Opportunities
Speaking
Talks on editorial standards, publishing craft, coaching, and clarity.
Podcast Guests
Coaches, athletes, scientists, executives, journalists, historians.
Brand Collaborations
Long-form partnerships aligned with our editorial standard — never native content dressed as journalism.
Interview Requests
Editorial interviews for other publications, podcasts, and documentaries.
Advertising formats
- Newsletter sponsorship. A clearly labeled sponsor placement in our free newsletter, once it launches. Availability is confirmed on request.
- Display. Labeled display placements on article and section pages. No pop-ups, autoplay or interstitials.
Sponsorship rates are shared on request. We publish audience numbers once they are verified.
Newsletter sponsorship inquiries: ask about a newsletter sponsor placement.
Advertising Philosophy
Advertising is welcome when it respects the reader. We do not run interstitials, pop-ups, or auto-play video. We do not publish native content that impersonates editorial. Sponsored work, when it appears, is labeled plainly.
Affiliate Disclosure
Some links may be affiliate links. When they are, they are disclosed in the piece. Affiliate relationships never dictate editorial coverage. If we recommend something, it is because we would recommend it without the link.
Reach the right desk
Press & Media
press@2ndcitystandard.com
Partnerships
partnerships@2ndcitystandard.com
Advertising
advertising@2ndcitystandard.com
Editorial
editorial@2ndcitystandard.com
Logos, brand guidelines, and photography
A packaged download will be available here shortly. In the interim, our brand system is fully documented on the Visual Identity page — including logo rules, color palette, typography hierarchy, image treatment, iconography, and spacing.
For high-resolution logo files or approved photography for a specific placement, contact the press desk above.