Advertise

Top-of-newsletter unit inside the weekly edition. One advertiser per send. Labelled Sponsored.

Specs — Headline (≤60 chars), body (≤300 chars), CTA (≤25 chars), 1200×628 image, destination URL.

Secondary unit below the editorial fold. Available on the same send as a primary placement.

Specs — Headline (≤60 chars), body (≤200 chars), CTA, optional 600×315 image.

Above-the-fold placement on article and pillar pages. No autoplay, no audio, no interstitials.

Specs — 728×90 and 970×250 desktop, 320×100 mobile. Static JPG/PNG/WebP or self-hosted HTML5 under 150KB.

Inserted between article sections at natural reading breaks — never mid-sentence or over content.

Specs — 300×250 and 300×600. Static creative only, under 150KB.

Underwrite a long-form investigation. Sponsors receive attribution; they receive no editorial input, no preview and no approval over conclusions.

Specs — Logo (SVG preferred), 120-character brand line, destination URL.

Host-read pre-roll or mid-roll across the podcast feed and companion video edit.

Specs — 60-second script or talking points, brand pronunciation guide, tracking URL or promo code.

Co-developed calculators, datasets or research briefs. Always labelled and always methodologically independent.

Specs — Scoped in writing before any work begins.

Paid placements carry a visible Sponsored or Presented by label. Sponsored content is never styled to read as an investigation.

Advertisers do not see drafts, suggest angles, review conclusions, or request removals. Buying a placement buys attention, not coverage.

No autoplay audio or video, no pop-ups or interstitials, no countdown pressure tactics, no fake system dialogs, no imitation of our editorial typography or logo.

Performance, health, supplement or financial claims must be supported by evidence we can read. We will ask for the study, not the press release.

First-party and contextual targeting only. No third-party data brokers, no fingerprinting, and no trackers beyond what our Cookie Policy already discloses.

Gambling aimed at minors, predatory lending, unregulated supplements, political advocacy, adult content, MLM recruitment, and anything making medical claims we cannot verify.