Advertise
What we publish, who it is for, the formats we offer, and how to reach us.
Second City Standard publishes evidence-led investigations, explainers and calculators on sports science, performance, data, applied science, discovery and Chicago.
It is written for general readers who want to understand why something happened: fans, coaches, students, teachers and anyone curious about the evidence.
Formats
Newsletter sponsorship
A clearly labeled sponsor unit inside the weekly email edition. One sponsor per send.
Display
Labeled display placements on article and section pages. No pop-ups, autoplay or interstitials.
Sponsorship rates are shared on request. We publish audience numbers once they are verified.
Submission guidelines
Paid placements carry a visible Sponsored or Presented by label. Sponsored content is never styled to read as an investigation.
Advertisers do not see drafts, suggest angles, review conclusions, or request removals. Buying a placement buys attention, not coverage.
No autoplay audio or video, no pop-ups or interstitials, no countdown pressure tactics, no fake system dialogs, no imitation of our editorial typography or logo.
Performance, health, supplement or financial claims must be supported by evidence we can read. We will ask for the study, not the press release.
First-party and contextual targeting only. No third-party data brokers, no fingerprinting, and no trackers beyond what our Cookie Policy already discloses.
Gambling aimed at minors, predatory lending, unregulated supplements, political advocacy, adult content, MLM recruitment, and anything making medical claims we cannot verify.
Creative is submitted as final files (no live-editable links), with the destination URL, flight dates and any tracking parameters in the same email. We do not accept third-party ad tags that inject additional trackers. Affiliate arrangements are separate from advertising and are governed by our Affiliate Disclosure.
Get in touch
Tell us your goals, dates and preferred format.
Brand assets, logo usage and boilerplate live in the media kit. Our full commercial and editorial policies are indexed in the Transparency Center.